Author

Marcela Navia Nuñez

Marcela Navia Nuñez has 2 articles published.

Marcela Navia Nuñez
Marcela Navia Núñez owns Infocaribe, a company dedicated to marketing research in Barranquilla (Colombia). For 24 years she has developed multiple researches to support decision-making processes of companies in different sectors such as furniture and real estate. She has extensive experience in applying the ethnographic approach to detect consumer needs. Her interests include theater, storytelling and the news. She has a bachelor in psychology from Universidad de la Sabana, graduate studies in marketing and statistics, and an MBA from Universidad del Norte.
odio en el ciberespacio
Case studies

Hate in cyberspace

A case study on how hate messages circulate in cyberspace (Twitter) around a Colombian politician.By Marcela Navia, Martha Botero and Andrea Forero “Hate speeches are discursive articulations aiming to inhibit rights to freedom and equality in the other” (Taricco y Torres, 2019 in Díaz Hernández, 2020).  Ethnography is transformed when it comes into contact with… Keep Reading

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