Author

Marek Tobota - page 2

Marek Tobota has 16 articles published.

Marek Tobota
Founder of Data Tribe - a Warsaw based strategy and research boutique. Netnographer and trendspotter with wide experience in marketing and PR. Seeker for new ways of qualitative research in the Internet.
stakeholders
Analysis

Anthropological tools in stakeholder management

In the corporate environment, stakeholders have the strongest presence in the context of investor relations or CSR activities. Dealing with them is usually the responsibility of Marketing and PR. However, more often than not these functions do not have any dedicated strategies in this area, let alone research facilities. Meanwhile, a well-thought-out stakeholder management can… Keep Reading

millennials
Analysis

Generation glasses are not new culture glasses

Hardly a day goes by without a blaring news story on the devastating impact of the millennials on the economy or how HR departments are challenged in dealing with Generation Z-ers. In Poland we have adopted, rather uncritically, the generation narrative, downplaying the importance of other factors that influenced adolescents in the 1980s and 1990s.… Keep Reading

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