Author

Pablo Mondragón Valero

Pablo Mondragón Valero has 47 articles published.

Pablo Mondragón Valero
Co-founder and CEO in Antropología 2.0 I contribute to the development of innovative business strategies by providing in-depth knowledge of human complexity. As a social anthropologist, I am qualified to conduct ethnographic research based on empathy and a holistic understanding of social phenomena. I collaborate with multidisciplinary teams providing valuable insights on which to build unique and differentiated strategies. My passion for people-centred innovation has led me to train in fields such as Business Anthropology, Design Thinking and Customer Experience (Cx)
business anthropologist
Opinion

Proud to call myself a “Business Anthropologist”

For the past seven years, anthropology has become the central theme of my life. My undergraduate thesis was focused on problematizing career opportunities in anthropology. Around that same time, I started a project aimed at making the career opportunities of anthropology visible, promoting the professionalization of this discipline and claiming the theoretical and methodological role… Keep Reading

why the world needs anthropology
Reviews

Business Anthropology events in 2018

Generally, when we change the year on the calendar, people tend to look back and see how they have evolved, what they have done and reflect on it. Something similar happens to us with Business Anthropology. Year after year we try to collect the main milestones and events celebrated in the domain of B.A, and… Keep Reading

gogurt
Case studies

Thick Data in Product Development: The Go-Gurt Case

Thick Data refers to all those data obtained in an immersive/ethnographic way aiming at revealing the cultural, social and emotional contexts of one or several study groups. Thick Data-based studies have proven their enormous effectiveness when it comes to deepening the reality of users, their social and symbolic organization, their daily (or contextual) use of… Keep Reading

hackathon innova y accion
Reviews

The Power of Multidisciplinarity: Hackathon-Valencia Case

This weekend we have participated in the II Edition of Hackathon Innova&Acción Business Challenge, an event organized by the Association of ex-students of the Polytechnic University of Valencia and Innova&Acción team. The Hackathon format I imagine a lot of people are wondering: A Hacker…what? The term hackathon is an acronym for the words “Hacker” and… Keep Reading

moral en antropologia de la empresa
Opinion

Regarding the moral issue in Corporate Anthropology

An interesting anecdote is told by Patricia Sunderland and Rita Denny in their work “Doing Anthropology in Consumer Research”. They were both contacted by an important fast food company requesting an ethnographic study. Due to the scope of the study, they decided to integrate graduate students to carry out part of the research and made… Keep Reading

Opinion

Business Anthropology: a pending subject in Academia

In this article I will defend the incorporation of the “business anthropology” in the training plan of the different degrees and studies in Social Anthropology, either as a subject or as a postgraduate course. This would be an important step towards the professionalisation of the discipline. Did you know that in Denmark anthropologists are higly… Keep Reading

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