Verónica Reyero

Verónica Reyero has 53 articles published.

Graduated in Social and Cultural Anthropology by the University of Granada and Master in Research and Rational Use of Medicines by the University of Valencia. This young researcher has worked in the public and private sector - both nationally and internationally - on consumer issues.
Doctorado en antropología

Should I enrol in a PhD if I want to be a business anthropologist?

This article deals with a common problem for professional profiles working with companies. Is it worth doing a PhD if you are going to work in the private world? The growing interest in applied Anthropology is rapidly changing the landscape of the discipline in and out of academia. It is definitely an interesting moment for… Keep Reading

Design Thinking

The value of anthropology in Design Thinking

It seems like everybody is talking about Design Thinking these days. In case you havent, design thinking is a methodology that has become very popular in contexts of innovation around the world. Many companies are hiring intensive Design Thinking workshops for their employees to learn to think “out of the box” and with the hope… Keep Reading

business anthropology global summit

A look back at II Business Anthropology Global Summit

Last week I was in New York to attend the second edition of the Business Anthropology Global Summit, a discreet event, without great promotion, but which felt to me like such a historic moment. After years of reading all the Business Anthropology books that have crossed my path, I found myself sharing oxygen with the… Keep Reading

Lucia Laurent Neva

One woman, three disciplines: Semiotics, design & anthropology.

With this entry, we are closing the series of interviews on Design Anthropology that we have published this year 2018 on the occasion of Why the world needs Anthropologists: Designing the future. For this last interview, we have talked with a very special person. She is a designer and anthropologist and has been applying her… Keep Reading

Rachel Smith

Participatory approaches to design digital cultural futures. An interview with R. C. Smith

  Rachel Charlotte Smith is assistant professor of design anthropology at Aarhus University. Her research focuses on relations between design, culture and technology, specifically on social change and transformation through emerging technologies. Exploring and developing theoretical and methodological approaches between social anthropology, interaction design and participatory design her research contributes to the development of design anthropology as a… Keep Reading

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