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Methodology

Design Thinking
Methodology

The value of anthropology in Design Thinking

It seems like everybody is talking about Design Thinking these days. In case you havent, design thinking is a methodology that has become very popular in contexts of innovation around the world. Many companies are hiring intensive Design Thinking workshops for their employees to learn to think “out of the box” and with the hope… Keep Reading

employee experience
Methodology

The emotions count! Employee experience from the applied anthropology lens

In every company, there are many social interactions happening every day that impact the company´s performance. Interactions between employees, and/or between employees and their employers, and between employees and customers. All these human interactions affect the employee’s experience. In this article, I will talk about Employee experience (EX). I will start by addressing this topic in a… Keep Reading

observacion participante
Methodology

Business Anthropology: From the Trobriands to enterprises

Soon after I had established myself in Omarakana (Trobriand Islands), I began to take part, in a way, in the village life, to look forward to the important or festive events, to take personal interest in the gossip and the developments of the small village occurrences; to wake up every morning to a day, presenting… Keep Reading

design thinking
Methodology

From Edison to Tim Brown: Some ideas about Design Thinking

Design Thinking is defined as a method that allows us to generate innovative solutions based on the needs of users. It was created in the classrooms of Stanford University and popularized by Tim Brown and David Kelley, founders of the multinational IDEO. Over the past decades, Design Thinking has proven to be an effective tool… Keep Reading

ethnographic thinking
Interviews/Methodology

What is Ethnographic Thinking? Interview with Jay Hasbrouck

The book “Ethnographic Thinking” arrives as a required reading in 2018 for all those interested in learning about how ethnographic thinking can help develop culturally informed strategies in organizations, companies and innovation projects around the world. The book is divided into three parts. The first part details some of the core qualities of ethnographic thinking.… Keep Reading

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