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Methodology

Methodology/Reviews

UXPressia: our research ally

UXpressia is an online tool that helps you create great User Personas and Experience maps. The platform provides a large number of templates with explanations and case studies that make it easier to build your own maps. In Antropología 2.0, we work with this tool to organise data during fieldwork and to facilitate the visual… Keep Reading

etnografía en internet
Methodology

Ethnography on the Internet – what´s next?

What is the value of ethnography on the Internet? What are the main debates in netnographic practice? The Internet has been attracting researchers’ attention for long. As a relatively new territory, it presents a methodological challenge. For anthropologists as well. On the one hand, it involves new forms of communication, on the other, it gives… Keep Reading

Design Thinking
Methodology

The value of anthropology in Design Thinking

It seems like everybody is talking about Design Thinking these days. In case you havent, design thinking is a methodology that has become very popular in contexts of innovation around the world. Many companies are hiring intensive Design Thinking workshops for their employees to learn to think “out of the box” and with the hope… Keep Reading

employee experience
Methodology

The emotions count! Employee experience from the applied anthropology lens

In every company, there are many social interactions happening every day that impact the company´s performance. Interactions between employees, and/or between employees and their employers, and between employees and customers. All these human interactions affect the employee’s experience. In this article, I will talk about Employee experience (EX). I will start by addressing this topic in a… Keep Reading

observacion participante
Methodology

Business Anthropology: From the Trobriands to enterprises

Soon after I had established myself in Omarakana (Trobriand Islands), I began to take part, in a way, in the village life, to look forward to the important or festive events, to take personal interest in the gossip and the developments of the small village occurrences; to wake up every morning to a day, presenting… Keep Reading

design thinking
Methodology

From Edison to Tim Brown: Some ideas about Design Thinking

Design Thinking is defined as a method that allows us to generate innovative solutions based on the needs of users. It was created in the classrooms of Stanford University and popularized by Tim Brown and David Kelley, founders of the multinational IDEO. Over the past decades, Design Thinking has proven to be an effective tool… Keep Reading

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