What are Brand communities?
Brand communities are groups of people who share identity, values and practices with a particular brand. We analyze the phenomenon from an anthropological perspective. Keep Reading
The value of anthropology in social entrepreneurship
Have you asked yourself: what role can anthropology have in the world of social entrepreneurship? This article introduces some of the contributions that anthropological research can provide to the design, promotion, support, and evaluation of social entrepreneurship initiatives. I will start by defining what social enterprises are and then explain how anthropological research can contribute… Keep Reading