Tag archive

brands

20 September, 2019 Analysis

Brand love or emotional relationships with brands

In the world of customer engagement, it is common to hear that companies want to transform their brands into “Love Brands”. A Love Brand is a brand that attracts customers and catches them emotionally, sticks in their mind and heart, gets ingrained there and never leaves. Love brands are brands that generate such a strong… Keep Reading

2 May, 2019 Case studies

Objects, brands and people: between kites and Harley Davidson drivers

Understanding the meanings we give to objects and the way in which we associate them with attitudes, emotions, and memories, can be highly useful when creating a new product, improving an old one or positioning a brand. Here, following the works of Sergio López (2017) on business anthropology and Fernando Juez (2002) on the design… Keep Reading

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