In this article, I discuss the importance of a well-fitting leadership style to the construction of organizational culture. I start by explaining the formation process of organizational culture. Secondly, I explain the situational leadership style and discuss the pros and cons of looking into leadership from a typological perspective. Finally, I elaborate on the role… Keep Reading
In a previous blog post, we mentioned the subcultures originated around the consumption of a particular product or brand. We also mentioned how some events or activities can generate in the participants what in anthropology has been classified as communitas: the feeling of being part of a group or community. In this text, I will… Keep Reading
Co-author: Oswaldo Morales Tristán PhD in International Studies from Graduate School of Asia Pacific Studies from the University of Waseda, Japan. MBA from ESAN. Master’s Degree in Economics and Regulation of Public Services from the University of Barcelona. Master in Business Law and Lawyer from the University of Lima. Director of Distance Education at ESAN and… Keep Reading
In the corporate environment, stakeholders have the strongest presence in the context of investor relations or CSR activities. Dealing with them is usually the responsibility of Marketing and PR. However, more often than not these functions do not have any dedicated strategies in this area, let alone research facilities. Meanwhile, a well-thought-out stakeholder management can… Keep Reading
William Orman Beeman is quite an ambivalent man. In addition to being an actor and singer, he is professor of business anthropology and President of the Department of Anthropology at the University of Minnesota (USA). Last year 2016 he was the person in charge of organizing the annual congress of EPIC, an organization focused… Keep Reading
Kristen Hanich is an American applied anthropologist and data scientist with a background in public health. She works as a market research analyst, and is currently studying digital health and mobile trends across the globe. She is also responsible for a quarterly report tracking the activities of leading tech companies such as Apple, Amazon, Google, and… Keep Reading