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product development

gogurt
Case studies

Thick Data in Product Development: The Go-Gurt Case

Thick Data refers to all those data obtained in an immersive/ethnographic way aiming at revealing the cultural, social and emotional contexts of one or several study groups. Thick Data-based studies have proven their enormous effectiveness when it comes to deepening the reality of users, their social and symbolic organization, their daily (or contextual) use of… Keep Reading

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