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Social media

etnografía en internet
Methodology

Ethnography on the Internet – what´s next?

What is the value of ethnography on the Internet? What are the main debates in netnographic practice? The Internet has been attracting researchers’ attention for long. As a relatively new territory, it presents a methodological challenge. For anthropologists as well. On the one hand, it involves new forms of communication, on the other, it gives… Keep Reading

Analysis

User as a Currency

Both internet users and market regulators are becoming more concerned about who uses personal data and how. The recent events involving Cambridge Analytica have helped to raise the awareness that the old joke, ‘on the Internet, nobody knows you’re a dog’, has long run its course. In this context, an opinion is often voiced at… Keep Reading

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