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thick data

gogurt
Case studies

Thick Data in Product Development: The Go-Gurt Case

Thick Data refers to all those data obtained in an immersive/ethnographic way aiming at revealing the cultural, social and emotional contexts of one or several study groups. Thick Data-based studies have proven their enormous effectiveness when it comes to deepening the reality of users, their social and symbolic organization, their daily (or contextual) use of… Keep Reading

netflix thick data
Case studies

How Thick Data changed Netflix

The following text explains how Netflix has transformed the way we consume entertainment. Much of its success is due to its commitment to Thick Data and the use of ethnography as a way of knowing and understanding its users. Want to know more about Thick Data? Check out our article What is Thick Data Netflix… Keep Reading

thick data
Analysis

What is Thick Data?

We live in a time in which Big Data seems to be the ultimate solution for data collection. The possibility of obtaining massive and segmented information through the Internet, the fact of being permanently geo-localized through our smartphones or the huge amount of metadata we produce in our virtual chores (getting to popularize the saying… Keep Reading

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