{"id":2945,"date":"2017-04-21T18:14:22","date_gmt":"2017-04-21T18:14:22","guid":{"rendered":"http:\/\/antropologia2-0.com\/?p=2945"},"modified":"2018-03-26T17:53:38","modified_gmt":"2018-03-26T17:53:38","slug":"interview-kristen-hanich-applied-anthropologist","status":"publish","type":"post","link":"https:\/\/blog.antropologia2-0.com\/en\/interview-kristen-hanich-applied-anthropologist\/","title":{"rendered":"Interview with Kristen Hanich: Applied Anthropologist"},"content":{"rendered":"

\"kristen<\/a>Kristen Hanich is an American applied anthropologist and data scientist with a background in public health. She works as a market research analyst, and is currently studying digital health and mobile trends across the globe.\u00a0\u00a0She is also responsible for a quarterly report tracking the activities of leading tech companies such as Apple, Amazon, Google, and Microsoft; and is project manager for a recurring consumer health habits and technology report based on self-reported consumer survey data.<\/p>\n

 <\/p>\n

V.R. Hello Kristen. Thanks for sharing some of your time to share your experiences as an applied anthropologist with our community.<\/strong><\/p>\n

K.H. Thanks! I was glad to get your message \u2013 I\u2019m always happy to get the word out on what anthropology can do.<\/p>\n

 <\/p>\n

V.R. First thing first. When did you get in touch for the first time with anthropology?<\/strong><\/p>\n

K.H. It\u2019s a bit of a funny story, but I wasn\u2019t an anthropology major in undergrad \u2013 I majored in health science at the University of Texas in San Antonio. While I was studying there, one of the degree requirements included six credit hours of a social science \u2013 I chose anthropology, and fell in love. I made it my minor.<\/p>\n

 <\/p>\n

V.R. You have studied the Masters on Applied Anthropology in the University of North Texas. How was the experience? What kinds of subjects did you have in this course?<\/strong><\/p>\n

K.H. Yes! UNT is a great school \u2013 one of the leading campuses teaching applied anthropology in the United States. There is, of course, a strong focus on methodology \u2013 qualitative and quantitative methods \u2013 but also an equal focus on theory, and theoretical applications. The program requires students to engage with a field other than anthropology \u2013 an area of focus that they\u2019re working on starting a career in. These include health sciences, information sciences, business administration, education, and environmental science and philosophy. I completed a dual-degree program in public health with one of UNT\u2019s sister schools, which was also one of the options.<\/p>\n

 <\/p>\n

V.R. How did it prepare you for working as a professional anthropologist? (Did you even think you were going to be able to work as an anthropologist after it?)<\/strong><\/p>\n

K.H. Part of what makes UNT unique is its focus on job-readiness and real-world applications. The training in methodology was very helpful, of course \u2013 especially the quantitative class, which taught me to use SPSS, a statistical analysis tool I use almost every week at work. But part of the graduation requirement from the school was the completion of a self-directed applied thesis project \u2013 I needed to find a client in the community, design a research project for them that would help solve a practical need that they had, and then write a thesis on it. This helped me to put into practice everything that I had learned earlier, as well as create a project portfolio of sorts. I was also able to obtain a position as a graduate research assistant for a professor in the public health school \u2013 this gave me a great deal of additional \u201chands on\u201d experience in various projects, and put me on the path to learn programming and data science.<\/p>\n

 <\/p>\n

V.R. Is it common for applied anthropologists to find a job outside academia in your context?<\/strong><\/p>\n

K.H. Yes! It\u2019s a truth that most anthropologists do not work in academia \u2013 either because the ivory tower of academia is not their choice, or simply because there are not enough positions available. \u201cAnthropologist\u201d may not necessarily be in everyone\u2019s title, but the skills and perspectives of anthropologists are very useful in a variety of settings.<\/p>\n

“Part of what makes UNT unique is its focus on job-readiness and real-world applications.”<\/h2>\n

 <\/p>\n

V.R. What types of jobs do they usually involve on?<\/strong><\/p>\n

K.H. UX (user experience) and design, I\u2019ve found, is a popular choice. So is medical ethnography, program evaluation, and a wide variety of non-profit positions. For organizational and corporate anthropologists, HR and organizational consulting are the most likely fields. I\u2019ve found that market research is also a good fit.<\/p>\n

 <\/p>\n

V.R. What kind of added value do you think anthropology brings to a company?<\/strong><\/p>\n

K.H. Perspective, is the main thing \u2013 part of what we do as anthropologists is helping bring new worlds to light, examining things in new ways. It doesn\u2019t hurt that anthropologists have a highly-refined research and writing skillset that is very much in demand in certain sectors.<\/p>\n

 <\/p>\n

V.R. How did you find your first job as an anthropologist? Was it easy to find?<\/strong><\/p>\n

K.H. Actually, it was! I was attending an anthropology networking event and I met someone else, also in the program \u2013 we got to talking about careers, and I talked about my skillset and what I was hoping to do with it. She asked me if I was looking for a job, and I said, \u201cyes,\u201d and she told me about her employer \u2013 a market research organization. She mentioned me to the hiring manager there, and when I applied they recognized my name and I was called in for an interview.<\/p>\n

 <\/p>\n

V.R. What do you do in your actual work? (What are your chores at your job? What is the day of an applied anthropologist like?)<\/strong><\/p>\n

K.H. Well, my work isn\u2019t that different from academia, I\u2019m afraid. We do a number of different research projects throughout the year, both working with corporate business clients to deliver custom research for their needs and also delivering syndicated work \u2013 reports on industry trends, as well as self-reported consumer survey data. I would say that most of what I do is secondary research via the internet, but also interviewing members of industry on their companies\u2019 solutions and what they see the market doing. My most recent report had to do with Wi-Fi\u2019s role when the 5G networks hit. I also manage a project that involves mostly consumer survey data \u2013while that\u2019s quantitative, it is informed both by my background \u2013 \u201cindustry expertise\u201d \u2013 and previous qualitative research I\u2019ve done.<\/p>\n

“My work isn\u2019t that different from academia”<\/h2>\n

 <\/p>\n

V.R. You have specialized on health and more specifically on digital health issues.<\/strong><\/p>\n

K.H. Yes! It\u2019s a bit funny, but the reason I went and did a dual degree program was because I was worried about getting a job with an anthropology degree. And now, I have my position because of<\/em> my anthropology degree, but I do like to put my health background to good use. It informs a lot of what I do when doing research in that area \u2013 one of my favorite projects involves some work we did for the AARP \u2013 that is, the American Association of Retired Persons \u2013 on family caregiving. With our aging population there\u2019s a lot of burden being put on the family members who care for the elderly, and the AARP was interested in finding out \u2013 a.) what are the current and future needs of caregivers, and b.) what kind of solutions, particularly technological solutions, can address those needs? That was a very satisfying project to work on.<\/p>\n

 <\/p>\n

V.R. What is self-reported data? And how is this changing the way ethnography is conducted?<\/strong><\/p>\n

K.H. Ah, yes, self-reported consumer survey data. I wouldn\u2019t say that this is necessarily new to ethnography, but with the technology we have now \u2013 even in the past decade \u2013 we can really do more with it than ever before. By combining survey data with a qualitative perspective we have the potential to create very powerful, insightful, and engaging stories that have the potential to drive new ways of doing things.<\/p>\n

“Don\u2019t be discouraged! There\u2019s lots of careers out there that you\u2019re qualified for.”<\/strong><\/h2>\n

 <\/p>\n

V.R. Do you have any advice or motivational message for anthropology students?<\/strong><\/p>\n

K.H. Don\u2019t be discouraged! There\u2019s lots of careers out there that you\u2019re qualified for, they just might take a bit of digging \u2013 make sure you look at a field you\u2019re interested in, and then try to match by your skillset. And never, ever look just for jobs with \u201canthropologist\u201d in the title or job description! You\u2019ll make yourself depressed that way. If you need to go down this route, try \u201cqualitative researcher\u201d instead.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kristen Hanich is an American applied anthropologist and data scientist with a background in public health. 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