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moral en antropologia de la empresa
Opinion

Regarding the moral issue in Corporate Anthropology

An interesting anecdote is told by Patricia Sunderland and Rita Denny in their work “Doing Anthropology in Consumer Research”. They were both contacted by an important fast food company requesting an ethnographic study. Due to the scope of the study, they decided to integrate graduate students to carry out part of the research and made… Keep Reading

Opinion

Business Anthropology: a pending subject in Academia

In this article I will defend the incorporation of the “business anthropology” in the training plan of the different degrees and studies in Social Anthropology, either as a subject or as a postgraduate course. This would be an important step towards the professionalisation of the discipline. Did you know that in Denmark anthropologists are higly… Keep Reading

Opinion

The kidnapping of anthropology

In this article I present the thesis of the kidnapping of anthropology by the Academy. The paper maintains that anthropology is, mainly in the Ibero-American context, too focused on departmental interests. And it advocates a change. I don´t detract from the long trajectory of academic anthropology, which is the history of discipline in general. I assume… Keep Reading

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