Category archive

Analysis

Antropología de los videojuegos
Analysis

Chasing the Gamers

Towards the end of the 20th century, researchers went to great lengths to understand the Internet user. Now, with access to the world wide web much wider, no one sees Internet users as a homogeneous social group. Are gamers at the end of a similar road? Who is the Polish gamer today? The news that… Keep Reading

anthropology in business
Analysis

Anthropologists on business? Five testimonies from Spain, Argentina and Peru

Co-author: Oswaldo Morales Tristán PhD in International Studies from Graduate School of Asia Pacific Studies from the University of Waseda, Japan. MBA from ESAN. Master’s Degree in Economics and Regulation of Public Services from the University of Barcelona. Master in Business Law and Lawyer from the University of Lima. Director of Distance Education at ESAN and… Keep Reading

currency
Analysis

User as a Currency

Both internet users and market regulators are becoming more concerned about who uses personal data and how. The recent events involving Cambridge Analytica have helped to raise the awareness that the old joke, ‘on the Internet, nobody knows you’re a dog’, has long run its course. In this context, an opinion is often voiced at… Keep Reading

stakeholders
Analysis

Anthropological tools in stakeholder management

In the corporate environment, stakeholders have the strongest presence in the context of investor relations or CSR activities. Dealing with them is usually the responsibility of Marketing and PR. However, more often than not these functions do not have any dedicated strategies in this area, let alone research facilities. Meanwhile, a well-thought-out stakeholder management can… Keep Reading

millennials
Analysis

Generation glasses are not new culture glasses

Hardly a day goes by without a blaring news story on the devastating impact of the millennials on the economy or how HR departments are challenged in dealing with Generation Z-ers. In Poland we have adopted, rather uncritically, the generation narrative, downplaying the importance of other factors that influenced adolescents in the 1980s and 1990s.… Keep Reading

blogging
Analysis

Communicating anthropology: Blogging or scientific journals?

Blogs and bloggers have undermined a series of symbolic barriers that have limited the creation and expansion of knowledge and the development of our discipline in the past. Traditionally, anthropological knowledge circulated through rather closed circuits of diffusion, such as “impact factor” journals – scientific publications with a more or less strict editorial and content… Keep Reading

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