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Business

antropologia empresarial
Business/Methodology

What is Business Anthropology?

What is business anthropology? Business anthropology is the discipline that applies the theories and methodologies of social anthropology in the investigation of (or for) organizations and their ecosystems.    In this article, we will describe:    What is business anthropology?    What are its main characteristics?    Why it’s so essential in today’s business contexts.    At the end… Keep Reading

Personas en un coworking
Business/Opinion

Microcultures can lead to emerging trends

In the Polish language, the word ‘microculture’ arguably does not carry many connotations. Our daily reality is dominated by culture in its general sense: European, Polish, pop or niche culture for that matter. Look at a yoghurt cup and you will find ‘live cultures’ there. In the realm of research, microcultures are normally studied by… Keep Reading

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