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marketing

Personas en un coworking
Business/Opinion

Microcultures can lead to emerging trends

In the Polish language, the word ‘microculture’ arguably does not carry many connotations. Our daily reality is dominated by culture in its general sense: European, Polish, pop or niche culture for that matter. Look at a yoghurt cup and you will find ‘live cultures’ there. In the realm of research, microcultures are normally studied by… Keep Reading

business anthropology
Analysis

Anthropologists on business? Five testimonies from Spain, Argentina and Peru

Co-author: Oswaldo Morales Tristán PhD in International Studies from Graduate School of Asia Pacific Studies from the University of Waseda, Japan. MBA from ESAN. Master’s Degree in Economics and Regulation of Public Services from the University of Barcelona. Master in Business Law and Lawyer from the University of Lima. Director of Distance Education at ESAN and… Keep Reading

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